Gothia Heden Center

Partner Activations

Below you can find all our partner activations at Heden during the tournament.

SKF

Test SKF's Ferrari simulator and find out more about SKF's ball bearings and how they are used in everyday life (basically all products that move!)

Puma

Welcome to the Forever faster Arena with soccer-related activities for everyone to try. There is also a separate sales section of football boots here.

Volvo

Volvo comes to Heden and shows off their new launch, the electric EX30!

Tre

At Tre you will be able to relax in a chill corner and hang out with your friends.

Via

Here you can test climb Via's climbing wall and challenge yourself or a friend.

Nintendo

Nintendo is building a small arcade where the participants/visitors can try different games.

NeH

Takes care of the large sales tent of 1000 square meters where you can buy all merchandise and also sporting goods.

Mathem

Try Mathem's fun Teqball table and participate in competitions!

SEB

Come and get savings tips and information for young entrepreneur development. Also try activities/cells at Prison Island with a focus on cooperation!

PantaMera

Leave your deposit in Pantobilen and participate in fun competitions!

Hede Fashion Outlet

Take Hede Fashion Outlet's shopping bus, which goes down (and back) to their outlet in Kungsbacka for free, all week.

GameInsight

GameInsight is a digital community in soccer that works for clubs, coaches, players from all over the world, among others. On site, you will be able to gain more insight into how the app works and test some challenges.

Estrella

Here you can settle down in the shade in comfortable beanbags, play round table tennis, take a photo with our giant chip bag and "tattoos" with nice messages. There is also the opportunity to compete for a giant bag of snacks.