New stage at Heden – and so much more

Games, contests and big prizes are now drawing visitors to Heden in Gothenburg. You can win football boots, signed shirts and La Liga tickets. – It’s a great way to mix football with fun for all ages, says Marko Savic from Puma.

Heden is the place to be this week for players and visitors. Football, games, food and fun activities are mixed together with the chance to win big prizes like football boots, signed shirts and more.
– It’s a fantastic way to mix football with fun experiences for all ages, says Marko Savic from Puma.

All week, Heden is full of exciting activities from big brands. Puma hosts daily competitions where winners get football boots. You can also try on boots and get a discount when you buy.

Right in the middle of Heden is the Samsung Stage, with a packed schedule from 10 am to 7 pm. There are games, interviews and shows all day long.
– We have a full programme and the energy here is amazing. We expect around 500 people to join the stage competitions this week, says Sara Nord, who leads the stage events.

At the Navigator app stand, visitors can win signed shirts and tickets to La Liga matches. Nearby, Libresse, Sonepar, Vitamin Well and more offer fun games and cool prizes.

Nintendo lets visitors try the new Switch 2 and Mario Kart World, while Samsung Anthem Studio helps you create your own song using AI. At Jumpyard, visitors can try jumping on their trampoline.

Food and drinks are available from Carotte, Kopparberg, ICA Fokus and GB ice cream. You’ll also find the Volvo booth, an NEH merch shop, and a photo booth and shopping bus from Hede Fashion Outlet.