Society faces several challenges, and we are currently in the midst of a transition toward a sustainable future. Gothia Cup is the world's largest youth football tournament. We are large enough to make a difference.

Our sustainability efforts

The Celebrate concept aims to concretely illustrate how everyone participating in the event can contribute to a more sustainable world. It concerns how we interact with each other during the tournament, but also how we, as participants, spectators, and officials, act for the sake of our environment.

During the Gothia Cup, tens of thousands of young people, their accompanying adults, and officials gather in Gothenburg. The Celebrate concept helps guide us to do the right thing. By transparently and comprehensively developing our sustainability efforts, we provide knowledge that they can take home with them. Thus, we not only influence the sustainable conduct of the tournament but also how young people and adults around the world act in their daily lives throughout the rest of the year.

The Planet

Celebrate the Planet brings together concrete projects through which Gothia Cup step by step reduces the negative climate and environmental impact that tens of thousands of participants entail. At the same time, we create just as many ambassadors who learn to act responsibly. For a more sustainable future.

The People

Encounters between people and cultures create understanding, knowledge, and perspectives. Within Celebrate the People, Gothia Cup clarifies how we concretely work to prepare young people from around the world on their journey to adulthood through lifelong memories.

The Game

Celebrate the Game is a fair play project that the events run to create a better environment for everyone, both on and off the field. The project consists of a series of sub-projects: the Fair Play Trophy, Please Remember signs, and Team Steward.

Sustainability Policy

Gothia Cup is the world's largest and most international football tournament for youth. The event is a meeting place for the world's youth, regardless of religion, skin color, or nationality, with football as the common denominator. This sustainability policy demonstrates our ambitions and guides our work within the framework of what we have control over and the ability to influence.

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