Proud partners
SKF is a proud partner to Gothia Cup. The almost 20 years long partnership is based on a shared vision of a world where young people can come together, regardless of their background, to celebrate their love for football.

Less friction. More celebration
Friction slows us down. It drains energy, wastes resources, and keeps us from achieving our potential. At SKF, we fight friction—because we know that when its eliminated, progress happens.

Whether in industry, everyday life or on the football field, less friction means more innovation, more energy efficiency, and more unity.

That’s why SKF is proud to partner with the Gothia Cup, where young players from around the world come together to create something bigger than the game itself.

MEET THE WORLD

An initiative together with SKF

Meet the World is a SKF pre-tournament to Gothia Cup, held locally in 15–25 countries where SKF operates.

Through the Meet the World initiative, SKF contributes to create a global arena for young people to pursue their football dreams, build relationships, and form life-long memories. We believe that sports really have the power to transcend boundaries, and Meet the World is a testament to our commitment to break down barriers and foster global connections.

The initiative opens doors for young players who might not otherwise have the chance to travel and compete internationally. Meet the World is more than just a tournament—it's a gateway to new experiences and lifelong friendships