Meet the World is an annual SKF pre-tournament to Gothia Cup, held locally in 15-25 countries where SKF operates. Local SKF project managers and football experts provide essential support to turn dreams into reality. The local winners travel to Gothenburg, Sweden and compete in Gothia Cup. Not only do they win that prize, but all teams competing locally has gotten to take part of the experience. Friction is minimized on many levels, thanks to this initiative.

Through Meet the World, SKF contributes to create a global arena for young people to pursue their football dreams, build relationships, and form life-long memories. SKF and we believe that sports really have the power to transcend boundaries, and Meet the World is a testament to the commitment to breaking down barriers and fostering global connections. 

The initiative is more than just a tournament—it's a gateway to new experiences and lifelong friendships.

In Gothia Special Olympics Trophy youths with some kind of intellectual disability gets the opportunity to participate in The World Youth Cup. The love for football is the common denominator for all of us. Gothia Special Olympics Trophy is a co-operation between Gothia Cup, Special Olympics Europe/Eurasia, Special Olympics Sweden and Kim Källström.

In Ouagadougou, capital of Burkina Faso, we built a football facility with fields, changing rooms and community centers. The students did not just play football, but also participated in social activities to learn about democracy, equality, and how to prevent HIV/Aids.

Ten years ago we inaugurated along with Equmenia Church (former Swedish Mission Church), a similar school in Congo-Brazzaville. Focus is on giving the children a meaningful leisure time through sports, mainly football, gymnastics and volleyball. In addition, education in democracy and equality as well as English is conducted. The center also has a popular library. Gothia Village has become a central place in the community where hundreds of youths meet daily. The school and its activities are led by local leaders, coaches and instructors.

During this time we have also been able to co-finance a school in Kimpese, Congo-Kinshasa. The Equmenia Church is running this school.

Each year, Gothia Cup helps teams to get to the tournament. Through participation and travel grants given to teams that otherwise would not have the opportunity to participate in the World Youth Cup.

As Social Partner, you support Gothia Cup Foundation, with the attitude that it is possible to change the world thru football. Our Social Partners is taking an active role in the community by having a sponsor team in Gothia Cup. By focusing on sustainability and community involvement our Social Partners help develop Gothia Cup.