Triumf Glass becomes new Official Partner of Gothia Cup from summer 2026

Gothia Cup strengthens its partner portfolio ahead of summer 2026 as Triumf Glass joins as a new Official Partner in a three-year agreement. – We are incredibly proud that Triumf Glass chooses to become a new Official Partner of Gothia Cup. It is an important addition to our partner platform and a collaboration built on shared values around youth sport, community and joy, says Joakim Geigert, Key Account Manager.

The agreement comes into effect in summer 2026 and means that players, coaches and visitors from around the world will be able to enjoy ice cream from Triumf Glass during their stay in Gothenburg. With hundreds of thousands of people moving around the city during tournament week, Triumf Glass will become a natural part of the overall experience – both on and off the pitch.
– As a Gothenburg-based company, it feels especially exciting to collaborate with one of the city’s most international and well-known events. Gothia Cup brings the world to Gothenburg, and we are proud to contribute a taste of summer and ice cream joy to everyone taking part,” says Moa Frisk, Head of Marketing at Triumf Glass.

The agreement runs for three years.