Estrella extends partnership with Gothia Cup

Estrella is extending its partnership with Gothia Cup and will continue its commitment as an Official Partner.

The renewed agreement strengthens Estrella’s local engagement further – with the aim of creating meaningful encounters, on-site experiences and tangible support for youth sports.
– Gothia Cup is a unique platform where brands and values come together. Continuing this journey alongside Estrella feels both meaningful and rewarding, says Niclas Freiholtz, Tournament Director at Gothia Cup.
A key part of the partnership is the work within Gothia Cup’s sustainability initiative Celebrate the People, which focuses on inclusion, representation and equal opportunities for young participants.
– For us, it’s essential to collaborate with partners who contribute both during the tournament week and throughout the year. Estrella has shown a genuine will to be more than a sponsor – they want to be part of the full experience, says Niclas Freiholtz.

As part of the collaboration, Estrella will also support a dedicated sponsored team invited to participate in the tournament.
– We’re very happy to continue as a partner to Gothia Cup for the third year in a row. Through the fadder team, we get to highlight the importance of a fair and inclusive football environment. Our partnerships are a vital part of how Estrella drives local social sustainability, says Jenny Lagergren, Sustainability Manager at Estrella.