Länsförsäkringar continues as Official Partner

Länsförsäkringar Göteborg och Bohuslän continues as Official Partner of Gothia Cup 2025 – a partnership rooted in shared values and a long-term commitment to youth safety, health, and opportunity.

It is now confirmed that Länsförsäkringar Göteborg och Bohuslän is extending its partnership with Gothia Cup through 2025. Through this collaboration, Länsförsäkringar takes an active role in the development of the tournament and in the joint effort to promote inclusion, safety, and equal opportunities – both on and off the pitch.
– Länsförsäkringar has been a valuable partner to Gothia Cup. They share our vision of football as a force for community and social impact, which makes this partnership both relevant and important, says Niclas Freiholtz, Tournament Director of Gothia Cup.
As an Official Partner, Länsförsäkringar is visible in several contexts throughout the tournament. The company will continue to be the main presenter of the Fair Play Trophy, an initiative focused on strengthening positive values within football.
– It’s always especially valuable when a partner wants to contribute beyond the tournament week. Our shared work on core values and social sustainability is ongoing throughout the year, says Niclas Freiholtz.

The partnership also aligns with Gothia Cup’s long-term sustainability work, where the tournament and Länsförsäkringar collaborate under the Celebrate the Game concept – an initiative of which the Fair Play Trophy is a key component.
– We are proud sponsors of Gothia Cup, which promotes physical activity and joy for young people from all over the world, says Lisa Bragée, Head of Sustainability at Länsförsäkringar Göteborg och Bohuslän.