Norrmejerier extends as Official Partner of Gothia Cup

Norrmejerier is extending its partnership with Gothia Cup, ensuring that children enjoy dairy products from northern Swedish farms throughout the tournament week. Norrmejerier will continue as an Official Partner for both 2025 and 2026.

Norrmejerier’s products are available in stores across the country, and an important part of the collaboration is that Norrmejerier is the exclusive supplier of dairy products to Gothia Cup’s school canteens. Norrmejerier also participates in Gothia Cup’s sustainability initiative Celebrate the Planet, which focuses on environment and climate.

“It has never been more important to meet across borders and create meaningful encounters between children and young people,” says Ann Jacobsson, Corporate Brand Manager at Norrmejerier, and continues:

“For us, every glass of milk, bowl of yoghurt or slice of cheese is a way to give body and brain what they need to perform at their best – no goals without snacks! We look forward to sharing the freshness and goodness that Norrland has to offer.”

“Having Norrmejerier with us going forward means a lot, especially considering their clear values around sustainability. It’s a partnership where care and long-term thinking are at the core,” says Niclas Freiholtz, Tournament Director at Gothia Cup.