SKF was founded in Gothenburg 1907. Our company quickly grew to become a global organisation and today we are around 40 000 people in 130 countries around the world. Now, wherever there is movement, there is a good chance our products are being used.

At SKF we believe that when a society grows we grow with it. And a fundamental foundation for all societies is its youth and their abilities to reach their full potential. Therefore, we are a proud partner to the Gothia Cup.

As part of our engagement, SKF hosts a yearly Meet the World-tournament, a pre-tournament to Gothia Cup. It gives kids with less privileged backgrounds the possibility to fulfill their football dreams in organized environments.

We are incredibly proud to be main sponsor to Gothia Cup, an organization with values that fully match our values at SKF.

Since the first Volvo was built in 1927, safety and the human being have been the the most important for Volvo Cars. Our involvement in the community focuses on instances with a positive contribution the communities where we are active. We support a variety of community activities, especially those with focus on traffic safety, environmental protection and education. To contribute to young people around the world getting the opportunity to meet and also to encourage a more active life makes us a proud partner to Gothia Cup. Volvo Car Sweden are happy to contribute to logistics and transportation functioning smoothly and sustainably during the tournament.

Pantamera is run by Returpack AB with the aim of increasing the recycling of cans and PET bottles. Pantamera is owned by producers and the trade, in short those who put cans and bottles on the market and largely is responsible for the collection of them. The purpose is to increase material recycling and reduce littering. Through material- and energy recycling, carbon dioxide emissions are reduced, and we contribute to a more sustainable society. In 2021, we recycled as much as 2,4 billion cans and bottles.

Through our collaboration with Gothia Cup we hope to meet many in our target group: both young adults and adults. During Summer, and especially during sporting events, the consumption of drinks is high, and our task is to support with knowledge, fun activities and most importantly enable recycling in a simple way. Together we will work to make the Gothia Cup an even more sustainable event.

Pads, panty liners, menstrual cups and now also handy menstrual panties – Libresse are professionals when it comes to menstruations and period protection. We are working hard to break the tabu around menstruation and to ensure that everyone sees menstruation for what it is: the most natural thing there is. Not only to make sure everyone feels comfortable talking about menstruation with their coaches and to adapt the training if needed – but also because it should be just as obvious to have menstrual protection in the medical bag as it is to have cooling spray.

We are proud over our collaboration with Gothia Cup and to break the menstruation tabu in sports!

SJ brings people together, every day.

SJ is a Swedish traveling company offering sustainable train journeys, both on their own and in collaboration with others. SJ is one of Sweden's most sustainable brands and a part of the solution to reach the climate goals. With over 5400 employees in Sweden and Norway, they all contribute to an increase in train journeys - the most sustainable way to travel.

As the market leading train operator, SJ binds Sweden, Norway and the capitals of Scandinavia together. Everyday, our customers and employees meet at any of our 1500 departures from over 400 stations.

SJ is owned by the Swedish state and and is tasked with operating profitable passenger traffic by rail.

SEB:s partnerships and community investments are all about supporting entrepreneurial powers in the community. Together with Gothia Cup SEB can, on an international arena, arouse curiosity and innovative thinking through entrepreneurship, to contribute to a positive change in the community. At SEB we are convinced that when women and men and boys and girls have the same opportunities to reach their full potential, the world doesn't just become more fair - it also becomes more successful. An important part of our sustainability work is to take responsibility for the development of our society and that's why we strive for economic equality.

Via and Gothia Cup shares a passion for the youth in our society and through football we can help children and young adults to develop a sense of meaning as well as embrace the collaboration which is the key to development and knowledge. That is why Via is proud to be a partner to Gothia Cup, because through our collaboration we can unite and encourage young footballers to be active, gain experiences and grow – without worrying about getting dirty.

Sports organizations like the Gothia Cup are always supported by Turkish Airlines. Turkish Airlines shares Gothia Cup's core values that everyone regardless off nationality, gender, religion or skin color should be able to meet and play football. The aim of our partnership is to enable this by being the leading airline, used by everyone who in any way is a part of Gothia Cup.

Text om Kronfågel

Text om GB