SKF was founded in Gothenburg 1907. Our company quickly grew to become a global organisation and today we are around 40 000 people in 130 countries around the world. Now, wherever there is movement, there is a good chance our products are being used.

At SKF we believe that when a society grows we grow with it. And a fundamental foundation for all societies is its youth and their abilities to reach their full potential. Therefore, we are a proud partner to the Gothia Cup.

As part of our engagement, SKF hosts a yearly Meet the World-tournament, a pre-tournament to Gothia Cup. It gives kids with less privileged backgrounds the possibility to fulfill their football dreams in organized environments.

We are incredibly proud to be main sponsor to Gothia Cup, an organization with values that fully match our values at SKF.

Since the first Volvo was built in 1927, safety and the human being have been the the most important for Volvo Cars. Our involvement in the community focuses on instances with a positive contribution the communities where we are active. We support a variety of community activities, especially those with focus on traffic safety, environmental protection and education. To contribute to young people around the world getting the opportunity to meet and also to encourage a more active life makes us a proud partner to Gothia Cup. Volvo Car Sweden are happy to contribute to logistics and transportation functioning smoothly and sustainably during the tournament.

Polarbröd is a family-owned, value-driven Swedish company that has been baking the traditional breads of northern Sweden for more than 100 years. Our vision is to create opportunities to eat good and healthy food now and for generations to come.   We know that many young people are interested in sustainability issues. Therefore, we are very happy about the opportunity to raise these important issues in a light-hearted way during Gothia.

We will highlight the message "The most important goal" - whether it is about sustainability goals or scoring the decisive goal in a match. Football players recognize the importance of working together to reach goals. Being able to work together is also crucial to achieving the global sustainability goals, which is why we will have activities that encourage collaboration in our event space.

Pads, panty liners, menstrual cups and now also handy menstrual panties – Libresse are professionals when it comes to menstruations and period protection. We are working hard to break the tabu around menstruation and to ensure that everyone sees menstruation for what it is: the most natural thing there is. Not only to make sure everyone feels comfortable talking about menstruation with their coaches and to adapt the training if needed – but also because it should be just as obvious to have menstrual protection in the medical bag as it is to have cooling spray.

We are proud over our collaboration with Gothia Cup and to break the menstruation tabu in sports!

SJ brings people together, every day.

SJ is a Swedish traveling company offering sustainable train journeys, both on their own and in collaboration with others. SJ is one of Sweden's most sustainable brands and a part of the solution to reach the climate goals. With over 5400 employees in Sweden and Norway, they all contribute to an increase in train journeys - the most sustainable way to travel.

As the market leading train operator, SJ binds Sweden, Norway and the capitals of Scandinavia together. Everyday, our customers and employees meet at any of our 1500 departures from over 400 stations.

SJ is owned by the Swedish state and and is tasked with operating profitable passenger traffic by rail.

SEB:s partnerships and community investments are all about supporting entrepreneurial powers in the community. Together with Gothia Cup SEB can, on an international arena, arouse curiosity and innovative thinking through entrepreneurship, to contribute to a positive change in the community. At SEB we are convinced that when women and men and boys and girls have the same opportunities to reach their full potential, the world doesn't just become more fair - it also becomes more successful. An important part of our sustainability work is to take responsibility for the development of our society and that's why we strive for economic equality.

Via and Gothia Cup shares a passion for the youth in our society and through football we can help children and young adults to develop a sense of meaning as well as embrace the collaboration which is the key to development and knowledge. That is why Via is proud to be a partner to Gothia Cup, because through our collaboration we can unite and encourage young footballers to be active, gain experiences and grow – without worrying about getting dirty.

Norrmejerier is Sweden's northernmost dairy company, owned by milk farmers in the counties of Norrbotten, Västerbotten and parts of Västernorrland and Jämtland. We have a long tradition of thinking sustainably and a vision that is all about doing good. A key part of that is to encourage a good health through healthy eating habits, especially for kids and young adults. Dairy products are a good choice and a natural part of life, today and for coming generations. And we want to give more the possibility to make a choice that does good, both now and for the future.

That is why we are extremely proud of our collaboration with Gothia Cup, where we are able to meet kids and young adults from our surroundings as well as outside of the borders of Norrland - and contribute with a little extra energy that lasts.

Text om Kronfågel

Text om GB