Gothia Cup presents Volvo Car Sweden as new Official Partner

Volvo Car Sweden and Gothia Cup enters a new partnership – a partnership that strengthens the tournament's ambitions for sustainability.

Gothia Cup presents Volvo Car Sweden as a new Official Partner to the world's largest youth football tournament.

As a new Official Partner, Volvo Car Sweden will enable the use of electrified cars for the tournament’s organisation. Gothia Cup is the world's largest youth football tournament, which takes place in Gothenburg and surrounding municipalities with more than 30,000 participants in mid-July. The partnership with Volvo Car Sweden will contribute to a smooth and sustainable transport and logistics operation during the event.

– It feels amazing to be able to present this collaboration between two of Gothenburg's – and Sweden's – finest brands. Two brands taking responsibility both locally and globally and then also being able to show it directly in practice, where Volvo Cars as a car partner immediately steps in and reduces the tournament's climate impact. It feels completely in line with the journey we are on with Gothia Cup, says Thomas Anderson, Director of Sales for Gothia Cup.

– We are happy to be a part of Gothia Cup, a meeting place for the world's youth with football as the common denominator where many dreams come true. We at Volvo Cars have always put people at the center of everything we do. Through the collaboration, we contribute to the tournament with safe and electrified transport in Volvo Cars, says Katarina Adamson, Brand & Communications Director for Volvo Car Sweden.

– We are two strong, local brands with the entire world as a playing field. We are convinced that Volvo Car Sweden, with its innovative power, can help develop the Gothia Cup into an even better experience for the world's youth, says Anders Albertsson, Event Director at Gothia Cup.