Kopparberg becomes Premium Partner of Gothia Cup

Kopparberg is expanding its commitment and stepping up as a Premium Partner of Gothia Cup. With increased visibility, new activations and a deeper focus on safety, the brand strengthens its role in the world’s largest youth football tournament.

Having been part of the Gothia Cup partner family since 2022, Kopparberg is now moving from Official Partner to Premium Partner. The extended partnership means greater on-site presence and a strengthened focus on safety initiatives. During the tournament, Kopparberg will bring Kopparbar to Gothia Heden Center and deepen its involvement in Gothia Cup’s safety efforts through a new collaboration with the Team Steward programme.
– Kopparberg has quickly become a natural part of the Gothia Cup partner family. Their presence has always been energetic and welcoming – and with this new setup, we gain a partner who not only wants to be seen, but also takes full responsibility for the experience. We truly value that, says Niclas Freiholtz, Tournament Director at Gothia Cup.

As the main partner behind Team Stewards, Kopparberg will take an active role in helping make football safer for young people – both on and off the pitch. Together with Gothia Cup, their involvement will contribute to a more secure and value-driven environment through clear messaging and shared initiatives.
– At Kopparberg, we love being part of creating memories. That’s why we’ve partnered with Team Steward at the Gothia Cup - to help make every moment safer, happier, and more memorable. The kind of memories that turn into stories worth sharing with future generations, says Sarah Bronsman, Marketing Developer at Kopparberg.