Libresse stays on – extends as Official Partner

Libresse will continue as an Official Partner of the Gothia Cup. The collaboration includes joint efforts focused on sustainability and inclusion. – It’s important for us to work with partners who share our values, says Niclas Freiholtz.

The partnership includes a shared commitment to Gothia Cup’s sustainability initiative Celebrate the People. In 2025, Libresse will continue its work in promoting social inclusion.
– Gothia Cup is not only the world’s largest youth football tournament, it’s also a platform for important values. That’s why we’re especially pleased to continue our partnership with Libresse – a partner that both inspires and acts, says Niclas Freiholtz, Tournament Director at Gothia Cup.

Libresse has been a partner of Gothia Cup since 2023.
– Libresse is a partner that truly makes a difference and shares our belief that all young people deserve to feel safe and welcome – both on and off the pitch, says Niclas Freiholtz.
From Libresse, the value of the partnership is highlighted through the direct engagement with young people.
– We see Gothia Cup as a great collaboration partner where we work together to highlight the importance of everyone being able to play football on equal terms. We want to be there for young girls and support them on their journey toward greater knowledge and understanding of how the menstrual cycle affects them – and that it’s not a barrier to doing the sport they love, says Oda Mustorp, Brand Manager at Libresse.