Polarbröd extends – and takes an even clearer role in Gothia Cup

When more than 40,000 players from around the world gather in Gothenburg this summer, Polarbröd will continue as an Official Partner of Gothia Cup.

The extension means not only continued exposure, but also a deeper commitment to the tournament’s sustainability work and the participant experience.
– Gothia Cup is about more than football. It is about community, hope for the future, and giving young people a place to grow. Polarbröd is a partner that truly wants to contribute – both through their presence on site and through the sustainability work we carry out together, says Niclas Freiholtz, Secretary General of Gothia Cup.

Presence on site and at breakfast
During this year’s tournament, Polarbröd will activate its message through competitions and activities at Gothia Heden Centre and Gothia Kviberg Centre. At the same time, their presence goes beyond that.

All breakfast bread served to teams staying in school accommodation is supplied from Polarbröd’s range and is labelled “From Sweden” – an important part of the experience for thousands of players every day during the tournament.
– For us, sustainability is about both the climate and people. Through Gothia Cup, we can combine our work to reduce climate impact with our commitment to the wellbeing of children and young people. It is a setting where our values meet reality, says Jenny Jeppson, Marketing Manager at Polarbröd.

Part of Celebrate the Planet
As part of Gothia Cup’s sustainability platform, Celebrate, Polarbröd has chosen to focus on Celebrate the Planet – with an emphasis on climate and long-term transition.

Together, we continue to develop a partnership where the power of sport meets sustainable development – and where the most important goal is sometimes scored off the pitch.