– Nordic Wellness’s mission is to make exercise accessible to everyone by promoting movement, activity and community. This aligns well with our ambitions and values, says Niclas Freiholtz, Secretary General of the Gothia Cup.

The Gothia Cup actively promotes sustainability through its ‘Celebrate’ concept, in which physical activity plays a key role. During the 2025 tournament week, 231,660 minutes of football will be played, equivalent to approximately 161 days of playing time.
–  Together with the Gothia Cup, we can now not only further strengthen our brand across the Swedish football community, but also take Nordic Wellness and our brand beyond Sweden’s borders and help create a stronger visiting Gothenburg from 12 to 18 July, says Magnus Gustavsson, Head of Sports at Nordic Wellness.
– The Gothia Cup has put both Sweden and Gothenburg on the international sporting map and is an important part of the development of the city of Gothenburg.