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Historic opening ceremony as Gothia Cup celebrates 50 years

With a packed Ullevi Stadium and participants from 74 countries, Gothia Cup 2025 began with a grand opening ceremony. This year, the event h...

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Last year's gold medalists are back at Gothia Cup: "We hope the team makes us proud"

At Kviberg, Special Olympics Bharat played their first match of the year at Gothia Cup. Present to support the team is Dr. Mallika Nadda, Ch...

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Break the period stigma together with Libresse

The menstrual cycle is a natural part of life, but unfortunately, it is still a topic surrounded by taboos. Libresse is present at Heden to...

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Meet the World – An initiative for social sustainability and global unity

22 teams from 13 countries in this year’s Gothia Cup are here because they won tournaments organized by SKF in their respective home countri...

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Amelia Rubenacker is the first scorer of Gothia Cup

Gothia Cup is in full swing in Gothenburg, and this year's first goalscorer is Amelia Rubenacker from New York City, who is looking forward...

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Watch the Gothia Opening Ceremony from home

Can’t make it to Ullevi tonight? No worries – we’re broadcasting the Gothia Opening Ceremony live, so you can join the celebration wherever...

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Zećira Mušović inspires the football stars of tomorrow at Meet the World

On Sunday, Swedish national team goalkeeper Zećira Mušović is participating in SKF’s opening event Meet the World in Gothenburg. The tournam...

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When worlds meet

On Sunday, more than 20 SKF-sponsored teams from around the world gathered in the schoolyard at Styrmansgatan in Gothenburg. –Not everyone g...

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Big arrival day: "It’s a big tournament"

The airport at Landvetter is filling up on Sunday with players from all over the world. Everyone is excited for the world’s biggest internat...

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