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The world in one schoolyard? That was almost the feeling when this year’s SKF Meet The World teams gathered outside the school ISGR. Where teams from all over the world united with song and dance, taking pictures with each other and introducing themselves to their new neighbors for the coming week.
This year Gothia Cup are going to broadcast over 1300 games. Together with the Norwegian company Joymo, we have taken help of new AI technology.
– This year are we taking the next step of live streaming, says Niclas Freiholtz, competition general of Gothia Cup.
It’s not only Gothenburg City that fills up during Gothia Cup. Inside Bravida Arena, the home ground of local team BK Häcken, the seats are quickly taken by players from across the globe.
Excitement and joy – two emotions many of the teams feel upon arrival in Gothenburg and this year’s Gothia Cup. The tournament starts in less than 24 hours and the preparations are in full swing. Enthusiasm to play against good international competition is common.
One day to go. The Gothia Cup Opening Ceremony is just around the corner. Tomorrow night 50 000 people will fill the stands at Ullevi and together celebrate the start of this year’s tournament. For the performers today is the time for some last-minute preparations.
Gothia Cup wouldn’t work without the officials. Married couple Sandra and Mikael Hellström are two of them.
“It’s exciting to be part of the biggest youth tournament in the world”, says Sandra Hellström.
Encouragement, support and not least love – three important things to give to your children regardless if they win or loose on the pitch. Take the opportunity and take our football parent test which we hope will make parents reflect on their behavior around their children who participate in sports.
Gothia Cups new webshop is now online. In the official collection you will find clothes, headwear, bags and accessories.
This is youth football and it is time for all parents to give back the ownership of their experience to the youth. At the same time, we might solve the issues with adults threatening the joy in youth sports.
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